Datafied recognition on digital platforms
Logics and implications
DOI:
https://doi.org/10.15448/1984-7289.2021.2.39909Keywords:
Datafied recognition, Digital Platforms, SubjectivityAbstract
This article proposes that the datification of the processes recognition changes how the subjects relate to the world and to their own identities. The sociology of communication often treats digital platforms as potential amplifiers of the voices of historically silenced groups that struggle to be recognized in their different dimensions by society. Starting from an alternative perspective, with a focus on the datification processes that cross these platforms, the article proposes a reflection on the modes and logics that permeate the recognition processes occurring on Facebook, Twitter and other similar platforms. Ultimately, the work suggests that the processes of surveillance, metrification and processing online sociability, within the current economic logics, restrict expressive possibilities of the subject that do not fit into individualized models of self-promotion.
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