Are the data devouring us?

Authors

DOI:

https://doi.org/10.15448/1984-7289.2021.2.39640

Keywords:

Big data, Datification, Dataism, Contradiction, Capitalism

Abstract

This article aims to define and discuss three interconnected concepts and practices, but, at the same time, irreducible: big data, datification and dataism. These are recent concepts that have been imposed due to the vertiginous increase of data that run at a unique speed on the internet. Discussions are developed to lead to more emphasis on dataism today criticized as a new form of religion. Its ambivalences, paradoxes and contradictions are highlighted, especially the paradox of the uninterrupted use of networks and the new contradictions of capitalism that are fueled by this use. The balance that oscillates between the user's desire and the harmful effects on the most recent logic of capitalism opens an abyss that this article places under reflection.

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Author Biographies

Lucia Santaella, Pontifícia Universidade Católica de São Paulo (PUC-SP), São Paulo, SP, Brasil.

Doutora em Teoria Literária pela Pontifícia Universidade Católica de São Paulo (PUC-SP), São Paulo, SP, Brasil; pós-doutorado na Gesamthochschule Kassel, U. K., Alemanha e pela Indiana University, IU Bloomington, Estados Unidos; professora da Pontifícia Universidade Católica de São Paulo (PUC-SP), São Paulo, SP, Brasil; livre docente da Universidade de São Paulo (USP), São Paulo, SP, Brasil.

Dora Kaufman , Pontifícia Universidade Católica de São Paulo (PUC-SP), São Paulo, SP, Brasil

Doutora em Ciências da Comunicação pela Universidade de São Paulo (USP), São Paulo, SP, Brasil; pós-doutorado em Engenharia de Produção Universidade Federal do Rio de Janeiro (COPPE-UFRJ), no Rio de Janeiro, RJ, Brasil e em Tecnologias de Inteligência e Design Digital pela Pontifícia Universidade Católica de São Paulo (TIDD/ PUC-SP), São Paulo, Brasil; professora da Pontifícia Universidade Católica de São Paulo, São Paulo, SP, Brasil.

References

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Published

2021-08-24

How to Cite

Santaella, L., & Kaufman , D. (2021). Are the data devouring us?. Civitas: Journal of Social Sciences, 21(2), 214–223. https://doi.org/10.15448/1984-7289.2021.2.39640

Issue

Vol. 21 No. 2 (2021): Digitization and dataification of life: pervasiveness, ubiquity and contemporary hybridisms

Section

Dossier: Digitization and datafication of life

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