Intimacy and nostalgia in intimate fashion production

Imaginary and memory in the inspirations of WGSN

Abstract

The research reflected the understanding of the use of nostalgic memories as a significant importance in the production of the trend report Previsão
P/V 23: moda intima – Mundo Interior (2022) of the trend forecasting WGSN. We
were interested in this analysis as fashion contemplates time as an aesthetic
arrangement and, in this particular object, as it uses, it constantly travels to the
paintings of the past to detemporalize the memory and propose a perspective
of the future, a trend in a new moment, if not more than affective and poetic. For
this, we move in an alignment between the concept of memory and nostalgia as
a particularity of wishful remembrance that brings the state of the soul back to
contemplation and contentment, to correlate our observation with the concepts
and trends of the explored report. Also, as a second stage, and through the
Theory of the Imaginary in Durand (2012), we were interested in the same report
P/V 23 from WGSN, to demonstrate that, in the repertoire of trends, of mapped
insights, there is a constellation of images, especially of intimacy, unconditionally
determined by the anthropological structures of the imaginary, mainly, to the
nocturnal regime of the images.