Hypermasculinities Showcase
Strategies for discursive legitimation of macho content in Facebook communities
DOI:
https://doi.org/10.15448/1980-3729.2021.1.38980Keywords:
Masculinities, Media Representations, Humor, Heterotopia, Media consumptionAbstract
This paper aims to discuss the discursive mechanisms that legitimate hypermasculinity media manifestations, as well as to analyze the convocational media consumption that they respond to. For this, we will study the Facebook community entitled Manual do Jogador Ruim. From Critical Discourse Analysis methodology, it is possible to observe that these productions are crossed by performatically vigilant masculinities discourses that constitute a heterotopic space of discursive articulation via humor, so that its discursive strategies for legitimizing these content are articulated around the possibility of housing an ambiguous place of identity representation, in which gender norms are, at the same time, exposed and mitigated by the use of humor.
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