Celebrity, humanitarian engagement and the formation of the solidarity capital

Authors

  • Bruno Campanella Universidade Federal Fluminense

DOI:

https://doi.org/10.15448/1980-3729.2014.2.15908

Keywords:

Celebrity, Solidarity Capital, Humanitarian Campaigns

Abstract

This paper proposes a theoretical hypothesis that the participation of celebrities in environmental, social and humanitarian campaigns produce a symbolical capital, called here solidarity capital, which is accumulated and later converted into economic capital. The involvement in such mediatic actions helps to amplifyand quality of the visibility experienced by the celebrities throughout their careers. That is, the public commitment to solidarity offers artists and media personalities a new dimension to what Heinich (2012) calls visibility capital: a qualitative dimension.

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Author Biography

Bruno Campanella, Universidade Federal Fluminense

Professor do departamento de Estudos Culturais e Mídia e membro do Programa de Pós-Graduação em Comunicação, ambos da Universidade Federal Fluminense (UFF). Doutor em Comunicação e Cultura pela Escola de Comunicação da UFRJ, mestre em Comunicação Transnacional e Mídia Global pelo Goldsmiths College, Universidade de Londres. 

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Published

2014-09-12

How to Cite

Campanella, B. (2014). Celebrity, humanitarian engagement and the formation of the solidarity capital. Revista FAMECOS, 21(2), 721–741. https://doi.org/10.15448/1980-3729.2014.2.15908

Issue

Section

Behavior