A hermeneutic proposal for Communications and the metaphor of Radio Sucupira
DOI:
https://doi.org/10.15448/1980-3729.2014.1.14480Keywords:
Communication, Hermeneutics, MetaphorAbstract
This paper presents a reflection on hermeneutics, their different approaches and the most useful prospects for research in Communication, taking as its starting point the
historical paradigm. The study establishes a dialogue with the historian Verena Alberti and emphasizes the contribution of the French philosopher Paul Ricoeur, concerning the
hermeneutic dimension of his work, pointing out the most fruitful approaches, especially his concept of metaphor and his concern about appropriation. The article applies some of
these reflections, especially about the metaphor, on an exercise of analyzing the CBN program called “Radio Sucupira”. The news program promotes a parody of political reality with the
soap opera “O Bem-Amado”, which aired on TV Globo in the 1970’s, adding information and producing complex meanings that emerge about the current Brazilian reality.
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ALBERTI, Verena. A existência na história: revelações e riscos da hermenêutica. Estudos históricos – Historiografia, Rio de Janeiro, v. 9, n. 17, pp. 31-57, 1996. Disponível em: http://bibliotecadigital.fgv.br/dspace/bitstream/handle/10438/4153/413.pdf?sequence=1. Acesso em: 24 jul. 2013.
BEM AMADO (O). Verbete. Dicionário da TV Globo. Vol. 1, p. 39-40, Rio de Janeiro: Zahar, 2003.
FERNANDES, Edmilson. Entrevista à autora em 3 maio 2013, por e-mail.
GADAMER, Hans-Georg. Verdade e método – Traços fundamentais de uma hermenêutica filosófica. Petrópolis (RJ): Vozes, 1999.
RICOEUR, Paul. Hermenêutica e ideologias. Petrópolis (RJ): Vozes, 2011.
______. Teoria da interpretação. Lisboa: Edições 70, 2000. Material empírico: Não duvide de minha masculinidade. Disponível em: http://cbn.globoradio.globo.com/colunas/radiosucupira/2013/03/29/NAO-DUVIDE-DE-MINHA-MASCULINIDADE.htm#ixzz2VUIsKz1H. Acesso em: 3 maio 2013.
A inflação está morta. Disponível em: http://cbn.globoradio.globo.com/colunas/radio-sucupira/2013/04/12/INFLACAOESTAMORTA.htm#ixzz2VUIgUrC6. Acesso em: 3 maio 2013.
Como estadista, coloco o esporte entre os primeiramente da minha administração. Disponível em: http://cbn.globoradio.globo.com/colunas/radiosucupira/2013/05/31/COMO-ESTADISTA-COLOCO-O-ESPORTE-ENTRE-OSPRIMEIRAMENTE-DA-MINHA-ADMINISTRACAO.htm. Acesso em: 3 maio 2013.
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