A parasitic scenography

Jornal da Cidade Online strategies for the corrosion of the journalistic genre in Brazil

Abstract

In the context of migration to digital spaces, where elections are affected by the fierce colonization of social networks and the market is reformulated to absorb remote consumers, a parasitic way of capitalizing on the credibility of traditional journalism emerges. The objective of this work is to analyze the scenography of the Jornal Cidade Online and its dialogical and parasitic relations with the traditional press to build an ethos of journalism committed to the truth in attracting audiences to its ethical world. The corpus consists of excerpts taken from Jornal da Cidade Online and the website layout. The research is characterized as descriptive, bibliographic and documentary, with a qualitative approach. It is concluded that Jornal da Cidade Online operates a scenography that parasitizes the visual identity of traditional newspapers as a model while opposing its editorial line as an anti-model, which leads to the projection of a legitimate journalism ethos that aims to incorporate the public ideologically aligned to the newspaper. As a contribution, this research offers, through an interdisciplinary perspective, an innovative diagnosis for the problem of misinformation that undermines the legitimacy of traditional vehicles and the public’s trust in journalism as a combative fiscal of State agents.