Vertical market integration: graphic art in the Compania General de Fosforos in the first decades of the 20th century

Authors

  • María Silvia Badoza PUCRS

DOI:

https://doi.org/10.15448/1980-864X.2008.2.4502

Keywords:

Printing industry, Compania General de Fosforos, Buenos Aires

Abstract

This paper studies the case of Compania General de Fosforos, a big shareholders company and manufacturer of matches that, as part of its process of vertical integration, set up a printing shop for the lithographed matchbox labels. The focus is placed on investment strategies that contributed to the industrial development of this printing shop within the Company, in a context of the expansion of the printing industry in Argentina.

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Published

2008-12-01

How to Cite

Badoza, M. S. (2008). Vertical market integration: graphic art in the Compania General de Fosforos in the first decades of the 20th century. Estudos Ibero-Americanos, 34(2). https://doi.org/10.15448/1980-864X.2008.2.4502

Issue

Vol. 34 No. 2 (2008)

Section

Articles

License

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