Education and fashion in World War II: the advertising campaigns of the Brazilian Legion of Assistance

Abstract

The transformations observed in the education and in fashion, during the participation of Brazil in World War II (1942-1945), are examined like the propagandas of the campaigns of the Brazilian Legion of Assistance. Are examined the posters of four campaigns, to show the changes that had been introduced in the behaviors and the attitudes of Brazilians in order to provide the insertion and the feminine participation in the world-wide conflict.