Memory and elections: what is your candidate number?

Authors

  • Gerson Américo Janczura UnB
  • Goiara Mendonça de Castilho Universidade de Brasília

Keywords:

memória, campanha eleitoral, recuperação, reconhecimento

Abstract

Two experiments investigated the influence of political campaign, type of cue and type of number on intralist cued recall and recognition for candidate numbers from the 2006 Brazil election. Undergraduate students were tested both on a survey and memory tests before and after the political campaign. The test materials used (photographs, candidates’ names and numbers) were selected from a regional electoral court. Results showed that cued recall of numbers for both presidency of the republic and federal senate were higher after the campaign. Higher levels of recognition were produced by more semantic numbers. The results were discussed according to repetition effects and chunking on memory. Keywords: Memory; political campaign; recall; recognition.

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Author Biographies

Gerson Américo Janczura, UnB

Professor Adjunto do Departamento de Processos Psicológicos Básicos da Universidade de Brasília. Desenvolve pesquisas na área de Memória Humana e Representação Mental do Conhecimento.

Goiara Mendonça de Castilho, Universidade de Brasília

Doutora em Psicologia pela Universidade Brasília. Desenvolve pesquisas na área de Memória Humana e Raciocínio Lógico.

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Published

2008-11-26

How to Cite

Janczura, G. A., & de Castilho, G. M. (2008). Memory and elections: what is your candidate number?. Psico, 39(3). Retrieved from https://revistaseletronicas.pucrs.br/revistapsico/article/view/3818

Issue

Vol. 39 No. 3 (2008)

Section

Articles

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