Llamamiento sexual en la propaganda: una breve revisión de la literatura y una reflexión

Autores/as

  • Martin de La Martinière Petroll UFPR
  • Cláudio Damacena PUCRS

DOI:

https://doi.org/10.15448/1980-3729.2012.2.12339

Palabras clave:

llamamiento sexual, propaganda, Formas e efectos del sexo en la propaganda

Resumen

El estudio del sexo en la propaganda es importante y cada vez más necesario debido al constante aumento de su utilización en las propa gandas. De esta forma, resulta fundamental comprender la utilización y los efectos del sexo en la propaganda, tanto para el mundo académico, como para el mundo gerencial.
Es en esta problemática que se inserta este artículo, el cual tiene como objetivo principal revisar y resumir la literatura más relevante sobre el atractivo sexual en la propaganda. Muchas conclusiones de los estudios analizados en este artículo son divergentes, demostrando que no hay, por el momento, una similitud de resultados de los efectos del sexo en los espectadores, ya que dependen no sólo del tipo de producto y del tipo de propaganda, sino también de las características del producto, público a que se quiere alcanzar, como género, entre otros, y cuestiones emocionales, comportamentales y de personalidad.

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Citas

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Cómo citar

Petroll, M. de L. M., & Damacena, C. (2012). Llamamiento sexual en la propaganda: una breve revisión de la literatura y una reflexión. Revista FAMECOS, 19(2), 567–585. https://doi.org/10.15448/1980-3729.2012.2.12339

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Vol. 19 Núm. 2 (2012)

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