The diagram of digital platforms

Authors

DOI:

https://doi.org/10.15448/1980-3729.2021.1.40024

Keywords:

Digital Platforms, Diagram of Control, Modulation

Abstract

The current corporate models of digital platforms and their data centers are formidable machines for accelerating and controlling flows, energies, investments, and speculations. This research article explores the platform’s diagrammatic nature – virtual and shapeless, based in antithetical, managing-serving lives in total “freedom of speech” – grounding on the four modulation mechanisms proposed by David Savat: the recognition of patterns, the anticipation of activity, the organization of antitheses and the programming of flows. Based on this, it establishes hypotheses, theses, and reflections about the platforms’ powers of disruption, populating of time and distributed controls, as well as their different associated issues. It leads to the discussion regarding the satisfied, consigned, and resigned user and the limits concerning the use of terms such as manipulation, responsibility, and privacy.

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Author Biographies

Ednei de Genaro, Universidade do Estado de Mato Grosso (UNEMAT), Pontes e Lacerda, MT, Brasil.

Doutor em Comunicação pela Universidade Federal Fluminense (UFF), em Niterói, RJ, Brasil, com período sanduíche no Institut de Recherche et d’Innovation (IRI – Centre Pompidou - Paris); mestre em Sociologia Política pela Universidade Federal de Santa Catarina (UFSC), em Florianópolis, SC, Brasil; professor interino da Universidade do Estado de Mato Grosso (UNEMAT), em Pontes e Lacerda, MT, Brasil.

Gustavo Denani, Ottawa University (uOttawa), Ottawa, Ontario, Canada.

Mestre em Meios e Processos Audiovisuais pela Universidade de São Paulo (USP), em São Paulo, SP, Brasil; doutorando em Antropologia pela Universidade de Ottawa (uOttawa), em Ottawa, Ontario, Canada.

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Published

2021-06-30

How to Cite

de Genaro, E., & Denani, G. (2021). The diagram of digital platforms. Revista FAMECOS, 28(1), e40024. https://doi.org/10.15448/1980-3729.2021.1.40024

Issue

Section

Cyberculture