The logic of consumption and production of the spectacle in the bureaucratic state
DOI:
https://doi.org/10.15448/1980-3729.2001.14.3112Keywords:
Public Sphere, Consummer Society, MarketingAbstract
This article studies the interelationship between consumer society and marketing strategies based on writings of both Habermas and Baudrillard.
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References
BAUDRILLARD, Jean. Tela total: mito-ironias da era do virtual e da imagem. Porto Alegre: Sulina, 1997.
______ . A sociedade de consumo. Lisboa: Edições 70, 1995.
BOURDIEU, Pierre. O poder simbólico. Rio de Janeiro: Bertrand, 1989.
FOUCAULT, Michel. A ordem do discurso. São Paulo: Loyola, 1996.
HABERMAS, Jürgen. Mudança estrutural da esfera pública. Rio de Janeiro: Tempo Brasileiro, 1984.
MAFFESOLI, Michel. A transfiguração do político: a tribalização do mundo. Porto Alegre: Sulina, 1997.
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