Seduction, advertising and postmodernity

Authors

  • Gilles Lipovetsky Universidade de Grenoble

DOI:

https://doi.org/10.15448/1980-3729.2000.12.3062

Keywords:

Communication, advertising, Postmodernity

Abstract

Contrary to what their critics hold, seduction, advertising and postmodernity are not indicative signs of a neoliberal conspiracy aiming at the expoliation of naive consumers. In this text the author shows that the above triad, even though despised by many, can have an emancipatory role.

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Author Biography

Gilles Lipovetsky, Universidade de Grenoble

French philosopher, writer and sociologist, professor at the University of Grenoble.

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Published

2008-04-10

How to Cite

Lipovetsky, G. (2008). Seduction, advertising and postmodernity. Revista FAMECOS, 7(12), 07–13. https://doi.org/10.15448/1980-3729.2000.12.3062

Issue

Vol. 7 No. 12 (2000)

Section

Consumption

License

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