The Internet as a vehicle for advertising communication

Authors

  • José B. Pinho Universidade Federal de Viçosa

DOI:

https://doi.org/10.15448/1980-3729.1999.10.3032

Keywords:

Communication, advertising, Internet

Abstract

Largest computer network in the world, the Internet was born as a platform exclusively for use by government organizations, research institutions and universities. Later, the thunderous success of its multimedia part, the World Wide Web, has aroused the attention and interest of commercial organizations, which have taken the leap to the Web and boosted its vertiginous growth in recent years. Online advertising manifested itself in the first place on the websites of companies that marked their presence on the network for the purpose of providing useful information about their products and services, mostly related to the Internet and computer science. Other common formats are the small electronic ads known as banners and the sponsorship of access and content provider sections.

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Author Biography

José B. Pinho, Universidade Federal de Viçosa

Professor da Universidade Federal de Viçosa

References

BARRETT, Neil. Advertising on the Internet: how to get your message across on the World Wide Web. London: Kogan Page, 1997.

DEIVISSON, Daniel. Muito além do banner. Internet Business, Rio de Janeiro, ano 2, n. 17, jan. 1999, p. 48-50.

DOWLING JR., Paul J. e outros. Web advertising and marketing. 2. ed. Rocklin: Prima, 1998.

McCANN-ERICKSON BRASIL. Media Brazil by McCann 1995-1996. São Paulo: McCann-Erickson Brasil, 1997.

O’KEEFE, Steve. Publicity on the Internet: creating successful publicity campaigns on the Internet and the commercial online services. New York: John Wiley & Sons, 1997.

SAMPAIO, Rafael. Propaganda de A a Z: como usar a propaganda para construir marcas e empresas de sucesso. 5. ed. Rio de Janeiro: Campus ABP, 1997.

SELLERS, Don. Getting hits: the definitive guide to promoting your website. Berkeley: Peachpit Press, 1997.

SHIVA, V. A. The Internet publicity guide: how to maximize your marketing and promotion in cyberspace. New York: Allworth Press, 1997.

ZEFF, Robbin; ARONSON, Brad. Advertising on the Internet. New York: John Wiley & Sons, 1997.

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Published

2008-04-10

How to Cite

Pinho, J. B. (2008). The Internet as a vehicle for advertising communication. Revista FAMECOS, 6(10), 86–93. https://doi.org/10.15448/1980-3729.1999.10.3032

Issue

Vol. 6 No. 10 (1999)

Section

New Technologies

License

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