The role of the communication agent in sport´s relations

Authors

  • Ilton Teitelbaum Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1997.7.2995

Keywords:

Communication, sport, marketing

Abstract

It is noticed that the relations between marketing and sport were not restricted to Fordist ideas. Events and idols, their achievements and repercussions, today, occupy the time of the news, the pages of the press and the leisure hours of citizens all over the world.

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Author Biography

Ilton Teitelbaum, Pontifícia Universidade Católica do Rio Grande do Sul

Professor da Faculdade de Comunicação da Pontifícia Universidade Católica do Rio Grande do Sul

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Published

2008-04-09

How to Cite

Teitelbaum, I. (2008). The role of the communication agent in sport´s relations. Revista FAMECOS, 4(7), 151–157. https://doi.org/10.15448/1980-3729.1997.7.2995

Issue

Vol. 4 No. 7 (1997)

Section

Articles

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