Album covers of Continental label in the 70’s: popular music and visual experimentalism
DOI:
https://doi.org/10.15448/1980-3729.2013.2.14287Keywords:
Album Cover, Brazilian Popular Music, Experimentalism, Continental Label.Abstract
In this article, I propose to discuss some innovations in album covers from a set of experimental artists of Brazilian popular music (MPB) in the 1970s, released by Continental label, based in São Paulo. Those album covers, whose design tried to translate to the visual field the aesthetic projects of composers and musicians, were inspired by the counterculture, in attempt to create new forms of expression during the military dictatorship. Four artist’s albums will be analyzed: Walter Franco, Tom Zé, Secos & Molhados, and Novos Baianos. The album cover will be thought not only as a commercial package, but as an element of aesthetic, taste and consumption mediation within the media field of song as well.
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