Marylin, the intellectuals and industry

Authors

  • Jonatan Alzuru Aponte Central University of Venezuela

DOI:

https://doi.org/10.15448/1980-3729.2007.34.3452

Keywords:

Latin American intellectuals, modernity, Colombian telenovela

Abstract

The article aims to answer the question asked by Martín Barbero and Germán Rey: Why do Latin American intellectuals have a negative view when addressing cultural problems and especially those related to television? It will be argued that the so-called "negative view "is based on a prejudice about what is an intellectual, a social imaginary that originated in the becoming of Western culture. Such a subject can be registered from the hegemony of the Christian world in the West that intensifies with the emergence of modernity. Such a situation, "the negative gaze", is characterized by the separation between thinking and daily life. Finally, it is evident a vision about a Colombian telenovela as it happens in the scope of the television.

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Author Biography

Jonatan Alzuru Aponte, Central University of Venezuela

Professor at the Central University of Venezuela

References

ADORNO, Horkheimer. Dialéctica del iluminismo. Buenos Aires: Sur, 1971.

______. Crítica cultural y sociedad. Barcelona: Ariel, 1973.

JONATAN, Alzuru. El problema de la alpargata en la modernidad, En: Diversidades. Caracas: Ceprosod, 1991.

REY G., Barbero M. Los ejercicios del ver. Barcelona: Gedisa, 1999.

BARRIO, arrio, Leoncio. La Escuela de Francfort y la crisis cultural de nuestro tiempo, En: Industria Cultural. Caracas: Litterae Editores, 1999.

FOUCAULT, Michel. La hermenéutica del sujeto. México: F.C.E, 2004.

HADOT, Pierre. ¿Qué es la filosofía antigua?. México: F.C.E, 1998.

MARCUSE, Herbert. Razón y revolución. Madrid: Alianza, 1971.

MAFFESOLI, Michel. El nomadismo. Vagabundeos iniciáticos. México: F.C.E., 2004.

VATTIMO, Gianni. Posmodernidad: ¿Una sociedad transparente? En: En torno a la posmodernidad. Bogotá: Anthropos, 1994.

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Published

2008-04-14

How to Cite

Aponte, J. A. (2008). Marylin, the intellectuals and industry. Revista FAMECOS, 14(34), 50–58. https://doi.org/10.15448/1980-3729.2007.34.3452

Issue

Vol. 14 No. 34 (2007)

Section

Television and Communication

License

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