From “Back in the race” to “Push to pass”: PSA Peugeot-Citroën profit strategies
DOI:
https://doi.org/10.15448/1984-7289.2020.1.30879Keywords:
Institutional configurations. Profit strategies. Automobile corporations. PSA Peugeot-Citroën. Economic Sociology.Abstract
The discussion here presented seeks to collaborate with research into the automotive corporations, based on the analysis of these corporations’ profit strategies, not only with regard to vehicle production but also to provision of financial and other services. As the automotive sector has not been studied much with regard to dimensions that surpass the production sphere, it is showing itself to have enormous untapped potential for research, as a result of the disruptive movement that the sector has experienced with the advent of the electric motor, self-drive vehicles, and car clubs. Its technological dynamism and the capacity it has shown to produce new significances for the car as a means of keeping up with the changes in consumer profiles are aspects that make it essential for an economic sociology which is inclined to look into processes associated with the firm, especially with regard to strategies for conquering markets. This article presents the path trailed by PSA Peugeot-Citroën, a company that, on reaching conciliation between industrial products and financial services, is a perfect example that shows a blend between profit strategies and institutional configurations.
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