The construction of meaning in an advertisement
Keywords:
Argumentação, Discurso, Sentido, Bloco Semântico, Predicação.Abstract
In this work, an advertisement is analyzed based on the assumptions of Theory of Argumentation in Language and the Theory of Semantic Blocks (TBS), developed by Oswald Ducrot et al. Among the concepts used, we highlight the one of predication, that of internal and external argumentation, and that of linguistic paradox. The results show that the theory offers excellent tools for the linguistic description of meaning.
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