The construction of meaning in an advertisement

Authors

  • Noemi Luciane dos Santos Pontifícia Universidade Católica do Rio Grande do Sul

Keywords:

Argumentação, Discurso, Sentido, Bloco Semântico, Predicação.

Abstract

In this work, an advertisement is analyzed based on the assumptions of Theory of Argumentation in Language and the Theory of Semantic Blocks (TBS), developed by Oswald Ducrot et al. Among the concepts used, we highlight the one of predication, that of internal and external argumentation, and that of linguistic paradox. The results show that the theory offers excellent tools for the linguistic description of meaning.

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Author Biography

Noemi Luciane dos Santos, Pontifícia Universidade Católica do Rio Grande do Sul

Doutoranda em Letras-Lingüística Aplicada, PUCRS; Bolsista CAPES; noemiluciane@terra.com.br.

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Published

2008-12-23

How to Cite

dos Santos, N. L. (2008). The construction of meaning in an advertisement. Letrônica, 1(1), 52–66. Retrieved from https://revistaseletronicas.pucrs.br/letronica/article/view/4305

Issue

Vol. 1 No. 1 (2008): Enunciação & Literatura Infanto-juvenil

Section

Linguistics

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