Public Image and Effectiveness of Message to the Audience

Authors

  • Gabriela Gonçalves Universidade do Algarve
  • Joana Vieira dos Santos Universidade do Algarve
  • Alexandra Isabel Cabral da Silva Gomes Universidade do Algarve
  • Jean-Christophe Giger Universidade do Algarve
  • Alejandro Orgambídez-Ramos Universidade do Algarve

Keywords:

Impression formation, persuasive communication, adherence.

Abstract

The present study evaluates the effect of politician physical look in the adherence to a political message and in personality evaluation using only the visual channel. 200 participants of both sexes where randomly assigned to 8 conditions. It was used four politicians, with two photos each. One presented a careful image and other a careless image of the same politician. Each participant only saw one of the images, concerning one politician. It was our expectation that careful images’ condition had a higher concordance with the political message rather than the careless images’ condition. Also, according to our expectations the participants in the careful image evaluated the better looking politician as having a more favorable personality and showed a higher adherence to its political message.

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Published

2012-12-19

How to Cite

Gonçalves, G., dos Santos, J. V., Gomes, A. I. C. da S., Giger, J.-C., & Orgambídez-Ramos, A. (2012). Public Image and Effectiveness of Message to the Audience. Psico, 44(1). Retrieved from https://revistaseletronicas.pucrs.br/index.php/revistapsico/article/view/11420

Issue

Vol. 44 No. 1 (2013)

Section

Articles

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