Deceitful media and the illusion of intelligence

Authors

DOI:

https://doi.org/10.15448/1980-3729.2022.1.43051

Keywords:

Artificial Intelligence, Turing test, Virtual assistants

Abstract

Deception is a key element for the operation of Artificial Intelligence (AI). This is the main premise of Simone Natale’s Deceitful Media: artificial intelligence and social life after the Turing test (2021). This type of technology, argues the Italian researcher, relies on aspects of human perception and psychology to create the illusion of intelligence. Thus, the author proposes that we begin to consider the different levels of deception involved in the communication process between humans and machines that “appear intelligent”. That would allow a better understanding of the real risks and the ethical, social e cultural implications.

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Author Biography

Sheron Neves, Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Porto Alegre, RS, Brasil.

Doutora em Comunicação Social pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), em Porto Alegre, RS, Brasil; mestre (MA) em História das Mídias Visuais e mestre (MPhil) em Estudos de Mídia, pela Birkbeck, University of London, em Londres, Inglaterra. Bacharel em Publicidade e Propaganda pela PUCRS.

References

DONATH, Judith. The Robot Dog Fetches for Whom? In: PAPACHARISSI, Z. (ed.). A Networked Self: Human Augmentics, Artificial Intelligence, Sentience. London: Routledge, 2018.

GRINNELL, Jason D. Ex Machina as Philosophy: Mendacia Ex Machina (Lies from a Machine). In: JOHNSON, D. (ed.). The Palgrave Handbook of Popular Culture as Philosophy. Londres: Palgrave Macmillan, 2020.

MCLUHAN, Marshall. Os meios de comunicação como extensões do homem. São Paulo: Cultrix, 1964.

SCOLARI, Carlos. El Malestar en la Cibercultura. In: Blog Hipermediaciones. [S. l.], 24 maio 2018. Disponível em: https://hipermediaciones.com/2018/05/24/el-malestar-en-la-cibercultura. Acesso em: 4 set. 2019.

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Published

2022-09-21

How to Cite

Neves, S. (2022). Deceitful media and the illusion of intelligence. Revista FAMECOS, 29(1), e43051. https://doi.org/10.15448/1980-3729.2022.1.43051

Issue

Vol. 29 No. 1 (2022): Single Volume

Section

Review

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