Use and consumption in the Rio de Janeiro subway

Authors

  • Janice Caiafa Universidade Federal do Rio de Janeiro

DOI:

https://doi.org/10.15448/1980-3729.2008.35.4098

Keywords:

Processes of communication, sociability, institutional advertising

Abstract

In this text we investigate how the contrast between use and consumption could determine communicative practices and sociabilities in the context of urban public facilities and specifically in the Rio de Janeiro subway. With this framework, we analyse the institutional advertisings in the subway of Rio. We explore how, within the circuits of private profit, the user becomes client e we try to individualize the concrete resonances of this change in the subway rides.

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Author Biography

Janice Caiafa, Universidade Federal do Rio de Janeiro

Professora da Escola de Comunicação da Universidade Federal do Rio de Janeiro

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Published

2008-09-13

How to Cite

Caiafa, J. (2008). Use and consumption in the Rio de Janeiro subway. Revista FAMECOS, 15(35), 106–112. https://doi.org/10.15448/1980-3729.2008.35.4098

Issue

Vol. 15 No. 35 (2008)

Section

Empirical experiences

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