Consciousness and Memory as objects of communication: the approach of Marshall McLuhan

Authors

  • Vinícius Andrade Pereira University of state of Rio de Janeiro

DOI:

https://doi.org/10.15448/1980-3729.2004.24.3274

Keywords:

Conscience, Memory, McLuhan

Abstract

The study examines how the theme of memory appears articulated to that of consciousness and to the advancement and development of communication technologies in the work of Canadian thinker Marshall McLuhan. It seeks to define the meanings of memory and consciousness in the said author, using these concepts as a strategy to think new objects of study within the field of contemporary communication - admittedly marked by technological constraints - and thus reconsider the importance of McLuhan, even today, in the analysis of phenomena and communication dynamics.

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Author Biography

Vinícius Andrade Pereira, University of state of Rio de Janeiro

The author holds a doctorate in Communication and Culture from ECO / UFRJ, an adjunct professor in the Department of Communication Theory and the New Technologies and Culture line, from the postgraduate program of the Faculty of Social Communication of the State University of Rio de Janeiro. Research associate of CiberIdea / ECO / UFRJ and the McLuhan Program in Culture and Technology, University of Toronto, Canada.

References

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______. Escatologia. Enciclopedia Einaudi, V. I. Lisboa: Imprensa Nacional Casa da Moeda, 1984.

McDONNELL, T. P. Marshall McLuhan - The Man who infuriates the Critics. [entre 1960 e 1980].

McLUHAN, Eric; ZINGRONE, F. Essential McLuhan. Toronto: House of Anansi Press Lt, 1995.

McLUHAN, M. The Gutenberg Galaxy: The Making of Typographic Man. Toronto: University of Toronto Press, 1962.

______. Understanding Media: The Extensions of Man. New York: The New American Library, 1964.

______. Letters of McLuhan. Editado por Molinaro, M.; McLuhan, c; Toye, W. Toronto: University Press, 1987.

McLUHAN, M.; Fiore, Q. The Medium is the Massage: An Inventory of Effects. New York: Bantam Books, 1967.

ORNSTEIN, R. A Evolução da Consciência: de Darwin a Freud, a origem e os fundamentos da Mente. São Paulo: Best Seller, 1991.

______. A Mente Oculta: Entendendo o Funcionamento dos Hemisférios. São Paulo: Summus, 1998.

PEREIRA, Vinícius A. Comunicação e Memória: Estendendo McLuhan. Tese (Doutorado em Comunicação e Cultura) - Escola de Comunicação, Universidade Federal do Rio de Janeiro, 2002.

STERNBERG, R. J. Psicologia Cognitiva. Porto Alegre: Artes Médicas, 2000.

WIENER, N., Cibernética e Sociedade - O uso humano de seres humanos. São Paulo: Cultrix, 1968.

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Published

2008-04-12

How to Cite

Andrade Pereira, V. (2008). Consciousness and Memory as objects of communication: the approach of Marshall McLuhan. Revista FAMECOS, 11(24), 149–157. https://doi.org/10.15448/1980-3729.2004.24.3274

Issue

Vol. 11 No. 24 (2004)

Section

Dossier partnership in research groups: PUCRS / UFRJ / UERJ

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