The Public Relations discipline: the process and the program

Authors

  • Roberto Porto Simões Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1999.10.3035

Keywords:

Communication, public relations, teaching

Abstract

The mission, and its challenge, to empower public relations teachers and professionals to exercise their teaching and teaching profession resent the lack of a rationale that facilitates dialogue between professors and students. The absence of this logic base impairs the relationship of professionals with their clients and the public relations community with society in general. The inexistence of this rationale impels those who deal with the subject for seemingly certain deductions, but in the reality of mistaken, because they start from wrong premises. This fact is identified in the various works on Public Relations where the conceptual definition of the activity is sometimes equivalent to its objectives, others to its instruments and, even more, to its ethics.

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Author Biography

Roberto Porto Simões, Pontifícia Universidade Católica do Rio Grande do Sul

Professor da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul

References

BOORSTIN, Daniel. The Image: A guide to pseudo-events in America. New York: Vintage Books, 1992.

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DEMING, W. Edwards. The new economics for industry, government, education. Cambridge, MA: M.I.T., 1994.

ETZIONI, Amitai. Organizações Modernas. São Paulo: Pioneira, 1978.

FERREIRA, Waldir. Comunicação dirigida: Instrumento de relações Públicas. In: Kunsch, M. (org). Obtendo resultados com Relações Públicas. São Paulo: Pioneira. 1997.

GRUNNIG, James e HUNT, Todd. Managing Public Relations. New York: Holt, Rinehart & Winston, 1984.

HABERMAS, Jurgen. Teoria de la acción comunicativa. Madrid: Taurus, 1987.

KEOHANE, Robert & NYE, Joseph. Power and Interdependence, USA: Harper Collins, 1989.

MARROW, Alfre J. The Practical Theorist - The life and work of Kurt Lewin. New York: Basic Books, 1969.

MINTZBERG, Henry. El poder en la organización. Barcelona: Ariel, 1992.

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Published

2008-04-10

How to Cite

Porto Simões, R. (2008). The Public Relations discipline: the process and the program. Revista FAMECOS, 6(10), 117–128. https://doi.org/10.15448/1980-3729.1999.10.3035

Issue

Vol. 6 No. 10 (1999)

Section

Public Relations

License

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