Orality and rhetoric at the service of segmentation

Authors

  • Magda Cunha Galia Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1997.6.2973

Keywords:

Communication, orality, rhetoric

Abstract

To speak in rhetoric, for many, is to address issues concerning pompous and well-articulated speech. Few think of the Rhetoric associated with communicative discourse, Argumentation, and even persuasion, its primary purpose.

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Author Biography

Magda Cunha Galia, Pontifícia Universidade Católica do Rio Grande do Sul

Professora da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul

Published

2008-04-09

How to Cite

Galia, M. C. (2008). Orality and rhetoric at the service of segmentation. Revista FAMECOS, 4(6), 120–125. https://doi.org/10.15448/1980-3729.1997.6.2973

Issue

Section

Articles