Meaning construction within a beer advertisement: a Bakhtinian reading proposal

Authors

  • Gabriela Barboza UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL

Keywords:

Mikhail Bakhtin, meaning construction, intonation, style, beer advertisement analysis.

Abstract

This work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects.

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Published

2012-11-05

How to Cite

Barboza, G. (2012). Meaning construction within a beer advertisement: a Bakhtinian reading proposal. Letrônica, 5(2), 124–138. Retrieved from https://revistaseletronicas.pucrs.br/index.php/letronica/article/view/11125

Issue

Vol. 5 No. 2 (2012): Estudos do discurso & Literatura em língua portuguesa

Section

Linguistics

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