Selfie and datafication of everyday life

An ethnographic approach to material-discursive practices and policies

Authors

DOI:

https://doi.org/10.15448/1984-7289.2021.2.39553

Keywords:

Selfie, Datafication, Ethnography

Abstract

Taking as a starting point the conversational possibilities linked to the practice of selfie, this article aims to investigate the material-discursive practices and policies developed through the daily production and sharing of digital self-portraits. Based on ethnographic research carried out in the city of Salvador, it discusses the moments in which the political is differently requested in each specific practice and situation, and how conversations differ in each relationship, digital environment, and material arrangement. Based on the experiences and accounts presented, it is argued for an understanding of the practice of selfie also as a material-discursive practice, in which the digital materialities that compose it act in a way to transform experiences and create conversational possibilities in an environment of daily datafication.

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Author Biography

Leonardo Pastor, Universidade Federal da Bahia (Ufba), Salvador, BA, Brasil.

Doutor e mestre em Comunicação e Cultura Contemporâneas pela Universidade Federal da Bahia (Ufba), Salvador, BA, Brasil; pesquisador do Núcleo de Estudos sobre Corpos, Sensibilidades e Ambientes (Ecsas), Salvador, BA, Brasil.

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Published

2021-08-24

How to Cite

Pastor, L. (2021). Selfie and datafication of everyday life: An ethnographic approach to material-discursive practices and policies. Civitas: Journal of Social Sciences, 21(2), 260–270. https://doi.org/10.15448/1984-7289.2021.2.39553