Gestão estratégica de pessoas e balanced scorecard em organizações públicas
Abstract
Este artigo aborda a relevância do planejamento estratégico na administração pública, destacando a importância da dimensão humana do aparelho administrativo concebida nessa perspectiva. Evidencia-se as potencialidades do uso do balanced scorecard como ferramenta de gerenciamento estratégico, assinalando a necessidade de adaptação das perspectivas inerentes ao modelo original à realidade do setor público estatal. São perspectivas estratégicas destacadas: usuários e contribuintes; estrutura; processos; e pessoas, com especial ênfase sobre esta útima. Nesse contexto, destacam-se as deficiências das políticas e práticas de pessoal vigentes, sinalizando-se para a possibilidade de introduzir mudanças conceituais e culturais com sensíveis reflexos no desempenho gerencial das organizações pública.
Palavras-chave: Administração publica. Recursos humanos. Estratégia. Balanced scorecard.
Abstract
This paper deals with the relevance of strategic planning in public administration, specially the importance of the human element of administrative systems conceived from that point of view. The potential of balanced scorecard use is emphasized as a strategic management tool, calling to the attention of the necessity of adaptation of points of view related to the original model to the state public reality. This work approaches some strategies such as users and taxpayers, structure, processes and people with a special emphasis on the last one. In this context policies and personal dealings deficiencies are pointed out, stressing the possibility of both cultural and conceptual changes with noticeable results in the management performance of public organizations.
Key words: Public Administration. Human resourses. Strategic planning. Balanced scorecard.
JEL Classification: M1 – Business administration. M12 – Personnel management. M13 – Entrepreneurship.
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