Interorganizational relations in the development of innovative products: the case of functional foods

Authors

  • Guilherme Rodrigues Oliveira UFRGS
  • Luciana Marques Viera Universidade do Vale do Rio do Sinos
  • Marcia Dutra De Barcellos UFRGS
  • Alexia Hoppe Universidade do Vale do Rio do Sinos

Keywords:

Functional food. Interorganizational relations. Development of new products.

Abstract

In the food industry, innovation arises from the development of new products and is an important source of differentiation and value. The functional food (FF) is considered an innovation. The objective of this study is to describe the existing inter-organizational relations in FF chain. To achive, semi-structured interviews were conducted qualitatively. High Level organizational interactions have been identified for the development of new products. Understanding the structure of inter-organizational relationships should be treated as important for the development of FF, because it can help the food industry to add value and gain market share.

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Published

2015-07-15

Issue

Vol. 23 No. 3 (2012)

Section

Articles

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