Are the data devouring us?
DOI:
https://doi.org/10.15448/1984-7289.2021.2.39640Keywords:
Big data, Datification, Dataism, Contradiction, CapitalismAbstract
This article aims to define and discuss three interconnected concepts and practices, but, at the same time, irreducible: big data, datification and dataism. These are recent concepts that have been imposed due to the vertiginous increase of data that run at a unique speed on the internet. Discussions are developed to lead to more emphasis on dataism today criticized as a new form of religion. Its ambivalences, paradoxes and contradictions are highlighted, especially the paradox of the uninterrupted use of networks and the new contradictions of capitalism that are fueled by this use. The balance that oscillates between the user's desire and the harmful effects on the most recent logic of capitalism opens an abyss that this article places under reflection.
Downloads
References
Bruno, Fernada. 2012. Rastros digitais sob a perspectiva da teoria ator-rede. Famecos 19 (3): 681-704. https://doi.org/10.15448/1980-3729.2012.3.12893.
Couldry, Nick e Ulises Mejias. 2019. The costs of connection. How data is colonizing human life and appropriating it for capitalism. Palo Alto: Stanford University Press.
Freud, Sigmund. 2019. O infamiliar. São Paulo: Autêntica.
Frischmann, Brett e Evan Selinger. 2018. Re-engineering humanity. Cambridge: Cambridge University Press.
Han, Byung-Chul. 2019. Sociedade da transparência. Rio de Janeiro: Editora Vozes.
Harari, Yuval Noah. 2016. Homo Deus. Uma breve história do amanhã. São Paulo: Companhia das Letras.
Hoffmann, Ernst T. A. 2010. O homem da areia. Rio de Janeiro: Rocco Jovens Leitores.
Lohr, Steve. 2015. Data-ism. The Revolution transforming decision making, consumer behavior, and almost everything else. New York: Harper Business.
Mayer-Schonberger, Viktor e Kenneth Cukier. 2013. Big data: a revolution that will transform how we live, work, and think. New York: Houghton Mifflin Harcourt.
Mayer-Schonberger, Viktor e Thomas Ramge. 2018. Reinventing capitalism in the age of big data. London: John Murray.
O’Nel, Cathy. 2016. Weapons of math destruction: How big data increases inequality and threatens democracy. New York: Crown.
Poe, Edgar Allan. 1985. William Wilson. In Contos de Edgar Allan Poe, traduzido por José Paulo Paes, 109- 128. São Paulo: Cultrix.
Russell, Stuart. 2019. Human compatible: artificial intelligence and the problem of control. Londres: Penguin Books.
Santaella, Lúcia. 1985. Estudo Crítico: Edgar Allan Poe. O que em mim sonhou está pensando. In Contos de Edgar Allan Poe, 139-189. São Paulo: Cultrix.
Santaella, Lucia e Mariane Cara. 2014. As performances subjetivas na espetacularização dos corpos. In Sociotramas. Estudos multitemáticos sobre redes digitais, organizado por Lucia Santaella, 77-90. Barueri: Estação das Letras e Cores.
Srnicek, Nick. 2017. Platform capitalism. London: Polity Press.
Van Dijck, José. 2017. Confiamos nos dados? As implicações da datificação para o monitoramento social. MATRIZes 11 (1): 39-59. https://doi.org/10.11606/issn.1982-8160.v11i1p39-59.
Zuboff, Shoshana. 2019. The age of surveillance capitalism. The fight for a human future at the new frontier of power. London: Profile Books.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Civitas – Journal of Social Sciences
This work is licensed under a Creative Commons Attribution 4.0 International License.
The submission of originals to this journal implies the transfer by the authors of the right for printed and digital publication. Authors retain copyright and grant the journal right of first publication. If the authors wish to include the same data into another publication, they must cite this journal as the site of original publication. As the journal is of open access, the articles are allowed for free use in scientific and educational applications, with citation of the source (please see the Creative Commons License at the bottom of this page).