Adolescent materialism in a southern Brazilian city
DOI:
https://doi.org/10.15448/1980-8623.2017.1.23652Keywords:
Materialism, Adolescents, ValuesAbstract
Materialism is currently a major factor in modern society, and studies indicate that the excessive value placed on material possessions can negatively influence individuals’ development. We investigated levels of materialism in a sample of 128 adolescents aged from 11 to 18, from public and private schools in Porto Alegre/RS. We used a socio-demographic questionnaire and the Scale of Material Values – Short Form. The data were collected in the participants’ chools. The results suggest a great deal of variability. Age group, gender and school type were not related to the level of materialism, although it was significantly correlated with internet use. We discuss these findings in light of previous literature, suggest future research directions, and note that adolescence is a propitious period in human development to implement intervention programs designed to encourage youths’ reflection about materialistic values.
Downloads
References
Abreu, E. F. & Alencar, H. M. de. (2012). Projetos de vida e profissional: um estudo com universitários da área da saúde. Psicologia da Educação, 35, 144-170.
Achenreiner, G. B. (1997). Materialistic values and susceptibility to influence in children, in Advances in Consumer Research, 24, 82-88.
Bauman, Z. (2011). Vida em Fragmentos: sobre ética pós-moderna. Rio de Janeiro: Zahar.
Bindah, E. V. & Othman, M. N. (2012). Age and gender differences associated with family communication and materialism among young urban adult consumers in Malaysia: A one-way analysis of variance (ANOVA). International Journal of Academic Research in Business and Social Sciences, 2(11), 228-246.
Calvert, S. L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18, 205-234. http://dx.doi.org/10.1353/foc.0.0001
Cardoso, A. (2006). Marketing de vestuário de criança: a relação das crianças com as marcas de vestuário, a moda e o estilo de vestir. (Tese de Doutorado). Universidade do Minho, Guimarães.
Chan, K. (2013). Development of materialistic values among children and adolescents. Young Consumers, 14(3), 244-257. http://dx.doi.org/10.1108/YC-01-2013-00339
Chan, K. & Prendergast, G. (2007). Materialism and social comparison among adolescents. Social Behavior and Personality: An International Journal, 35(2), 213-228. http://dx.doi.org/10.2224/sbp.2007.35.2.213
Chaplin, L. N. & John, D. R. (2007). Growing up in a material world: Age differences in materialism in children and adolescents. Journal of Consumer Research, 34(4), 480-493. http://dx.doi.org/10.1086/518546
Chia, S. C. (2010). How social influence mediate effects on adolescents’ materialism. Communication Research, 37(3), 400-419. http://dx.doi.org/10.1177/0093650210362463
Churchill, G. A. & Moschis, G. P., (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Marketing Research, 6, 23-35. http://dx.doi.org/10.1086/208745
Comte-Sponville, A. (2003). Materialismo (A. M. Ribeiro-Althoff, Trans.). In M. Canto-Sperber (Ed.). Dicionário de ética e filosofia moral, 2 (pp. 143-149). São Leopoldo: Editora Unisinos.
Cozby, P. C. (2003). Pesquisa de levantamento: uma metodologia para estimular pessoas a falar sobre si mesmas. Método de Pesquisa em Ciência do Comportamento. São Paulo: Atlas.
D’Aurea-Tardelli, D., Fittipaldi, H., Postal, J., & Reis, P. M. (2012). Jovens e valores: Um estudo realizado em colégio bilíngue em São Paulo. Nuances: Estudos sobre educação, 23(24), 95-121. http://dxdoi.org/10.14572/nuances.v23i24.1893
Dittmar, H. (2004). Are you what you have? The Psychologist, 17(4), 206-211.
Dittmar, H., Beattie, J., & Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16, 491-511. http://dx.doi.org/10.1016/0167-4870(95)00023-H
Dittmar, H. & Pepper, L. (1994). To have is to be: materialism and person perception in working-class and middle-class British adolescents. Journal of Economic Psychology, 15, 233-251. http://dx.doi.org/10.1016/0167-4870(94)90002-7.
Eren, S. S., Eroglu, F., & Hacioglu, G. (2012). Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey. Procedia – Social and Behavioral Sciences, 58, 1370-1377. http://dx.doi. org/10.1016/j.sbspro.2012.09.1121
Ferry, L. (2013). Do amor: Uma filosofia para o século XXI. (R. Janowitzer, Trad.). Rio de Janeiro: Difel. Freitas, L. B. L. (2011, julho). Vontade: Instrumento de autorregulação em situações de conflito. Trabalho apresentado no II Congresso de Pesquisas em Psicologia e Educação Moral, Campinas – SP.
Goldberg, M. E., Gorn, G. J., Peracchio, L. A., & Bamossy, G. (2003). Understanding materialism among youth. Journal of Consumer Psychology, 13, 278-288. http://dx.doi.org/10.1207/s15327663jcp1303_09
Guzzo, R. S. L. & Filho, A. E. (2005). Desigualdade social e sistema educacional brasileiro: A urgência da educação emancipadora. Escritos sobre Educação, 4(2), 39-48.
Isaksen, K. J. & Roper, S. (2012). The commodification of self-esteem: Branding and british teenagers. Psychology & Marketing, 29(3), 117-135. http://dx.doi.org/10.1002/mar.20509
Jiang, J., Zhang, Y., Ke, Y., Hawk, S. T., & Qiu, H. (2015). Can’t buy me friendship? Peer rejection and adolescent materialism: Implicit self-esteem as a mediator. Journal of Experimental Social Psychology, 58, 48-55. http://dx.doi.org/10.1007/0-387-23823-9_22
Kasser, T. (2002). The high price of materialism. Cambridge: The MIT Press.
Kasser, T. (2005). Frugality, generosity, and materialism in children and adolescents. In K. A. Moore, H. Ippman (Orgs.). What do children need to flourish? Conceptualizing and measuring indicators of positive development (pp. 357-373). New York: Kluwer/Plenum,
Kasser, T., Rosenblum, K. L., Sameroff, A. J., Deci, E. L., Niemiec, C. P., Ryan, R. M., Arnadottir, O., Bond, R., Dittmar, H., Dungan, N., & Hawks, S. Changes in materialism, changes in psychological well-being: Evidence from three longitudinal studies and an intervention experiment. Motivation & Emotion, 38(2014): 1-22. http://dx.doi.org/10.1007/s11031-013-9371-4
Ku, L. (2015). Development of materislism in adolescence: The longitudinal role of life satisfaction among chinese young. Social Indicators Research, 124, 231-247. http://dx.doi.org/10.1007/s11205-014-0787-3
La Taille, Y. (2010). Formação ética: do tédio ao respeito de si. Porto Alegre: Artes Médicas.
La Taille, Y. & Menin, M. S. S. (2009). Crise de valores ou valores em crise? Porto Alegre: Artes Médicas.
Maidel, S. & Vieira, M. L. (2015). Mediação parental do uso da internet pelas crianças. Psicologia em Revista, 21(2). 293-313. http://dx.doi.org/10.5752/P.1678-9523.2015V21N2P292
Menin, M. S. S., Tavares, M. R., & Moro, A. (2013). Mensurando valores morais: uma pesquisa com alunos do 6º ao 9º ano do ensino fundamental. Revista de Educação Pública, 22(49/2), 525-549.
Momo, M. & Costa, M. V. (2010). Crianças escolares do século XXI: para se pensar um a infância pós-moderna. Cadernos de Pesquisa, 40(141), 965-991.
Moore, R. L. & Moschis, G. P. (1981). The Role of Family Communication in Consumer Learning. Journal of Communication, 31(4), 42-51. http://dx.doi.org/10.1111/j.1460-2466.1981.tb00449.x
O’Dougherty, M. (2002). Consumption intensified: The politics of middle-class daily life in Brazil. Durhan and London: Duke University Press.
Opree, S. J., Moniek, B., & Valkenburg, P. (2012). Lower life satisfaction related to materialism in children frequently exposed to advertising. Pediatrics, 10(3), 486-491. http://dx.doi.org/10.1542/peds.2011-3148
Piaget, J. (1932/1994). O juízo moral na criança. São Paulo: Summus.
Piaget, J. (1954/2005). Inteligencia y afectividad. Buenos Aires: Aique Grupo Editor.
Piaget, J. (1965/1973). Estudos sociológicos. Rio de Janeiro: Forense.
Piaget, J. & Inhelder, B. (1955/1976). O pensamento adolescente. Da lógica da criança à lógica do adolescente: ensaio sobre a construção das estruturas operatórias formais. São Paulo: Pioneira.
Pinheiro, V. P. G. & Arantes V. A. (2015). Values and feelings in young brazilians’ purposes. Paidéia, 25 (61), 201-209. http://dx.doi.org/10.1590/1982-43272561201508
Prestes, A. C., Castro, F. M. P., Freitas, L. B. L., & Tudge, J. (2014). Desenvolvimento de valores em crianças e adolescentes. Leopoldianum, 110, 25-38.
Richins, M. L. (2004). The material values scale: measurement properties and development of a short form. Journal of Consumer Research, 31, 209-219. http://dx.doi.org/10.1086/383436
Richins, M. L. & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: scale development and validation. Journal of Consumer Research, 19(3), 303-316. http://dx.doi.org/10.1086/209304
Savater, F. (2012). Ética para meu filho. São Paulo: Planeta.
Schaefer, A. D., Hermans, C. M., & Parker, R. S. (2004). A cross- cultural exploration of materialism in adolescents. International Journal of Consumer Studies, 28(4), 399-411. http://dx.doi.org/10.1111/j.1470-6431.2004.00395.x
Shaughnessy, J. J., Zechmeister, E. B., & Zechmeister, J. S. (2012). Metodologia de pesquisa em psicologia. Porto Alegre: AMGH Editora.
Schoen-Ferreira, T. H. & Aznar-Farias, M. (2003). A construção da identidade em adolescentes: um estudo exploratório. Estudos de Psicologia, 8(1), 107-115. http://dx.doi.org/10.1590/S1413-294X2003000100012
Segal, B. & Podoshen, J. S. (2013). An examination of materialism, conspicuous consumption and gender differences: Materialism, conspicuous consumption and gender differences. International Journal of Consumer Studies, 37(2), 189-198. http://dx.doi.org/10.1111/j.1470-6431.2012.01099.x
Sirgy, M. J., Gurel-Atay, E., Webb, D., Cicic, M., Husic, M., Ekici, A., Herrmann, A., Hegazy, I., Lee, D., & Johar, J. S. (2012). Linking adverstising, materialism, and life satisfaction. Social Indicator Research, 107(1), 79-101. http://dx.doi.org/10.1007/s11205-011-9829-2
Souza, M. T. C. C. (2012). Afetividade segundo Jean Piaget: contribuições para a psicologia do desenvolvimento. In C. B. Rossetti & A. C. Ortega (Eds.). Cognição, afetividade e moralidade: estudos segundo o referencial de Jean Piaget (pp. 137-154). São Paulo: Casa do Psicólogo.
Sramová, B. (2015). Marketing and media communications targeted to children as consumers. Procedia –Social and Behavioral Sciences, 191, 1522-1527. http://dx.doi.org/10.1016/j.sbspro.2015.04.568
Tudge, J. R. H. & Freitas, L. B. L. (2012). Internationalization, globalization and culture. Psicologia e Sociedade, 24(3), 547–556. http://dx.doi.org/10.1590/S0102-71822012000300008
Tudge, J. R. H., Freitas, L. B. L., Wang, Y. C., Mokrova, I. L., & O’Brien, M. (2015). The wishes and expression of gratitude of youth. Paidéia, 25, 281-288. http://dx.doi.org/10.1590/1982- 3272562201501
Twenge, J. M. & Kasser, T. (2013). Generational changes in materialism and work centrality, 1976-2007: Associations with temporal changes in societal insecurity and materialistic role modeling. Personality and Social Psychology Bulletin, 39(7), 883-897. http://dx.doi.org/10.1177/0146167213484586
Vargas, M. L. F. (2009). Estudos sobre o funcionamento do sistema de ensino: Da reprodução das desigualdades sociais ao efeito escola. Cadernos de Educação, 32, 105-122.
Downloads
Published
How to Cite
Issue
Section
License
Copyright
The submission of originals to Psico implies the transfer by the authors of the right for publication. Authors retain copyright and grant the journal right of first publication. If the authors wish to include the same data into another publication, they must cite Psico as the site of original publication.
Creative Commons License
Except where otherwise specified, material published in this journal is licensed under a Creative Commons Attribution 4.0 International license, which allows unrestricted use, distribution and reproduction in any medium, provided the original publication is correctly cited.