Futebol entre duas telas: uma análise da segunda tela durante a Copa das Confederações

Authors

  • André Pase Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
  • Rodrigo Valente Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)

Keywords:

TV Digital, segunda tela, futebol

Abstract

Durante a Copa das Confederações de 2013, emissoras de TV utilizaram caminhos alternativos para estimular o uso da interatividade nas transmissões. De maneira diferente da observada no projeto da TV Digital aberta brasileira, acabam por valorizar caminhos já utilizados pela audiência, bem como ressaltam as características de ambos os meios – TV e dispositivos portáteis – de forma que um completa o outro em uma experiência que valoriza o papel da TV. Este artigo observa como isso foi utilizado pela Bandeirantes com o aplicativo Segunda Tela da Band.

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Published

2014-04-09

Issue

Vol. 18 No. 30 (2013)

Section

Guest Author

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