Regulation systems: reflections for an efficient legal control of advertising in Brazil
Keywords:
Advertising, Legal control, Regulation, Self-regulation.Abstract
Advertising has nowadays indisputable and remarkable influence on the consuming public, going beyond the simple information, dictating tendencies and standards of consumption. This work, based on the discussion on the need and convenience of a legal control of advertising, will approach the various existing systems of advertising regulation, evaluating its strengths and weaknesses in order to provoke a reflection on the effectiveness of the Brazilian system to prevent abuse in this which is one of the most controversial activities of our times.Downloads
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