Vol. 23 No. 1 (2012)

Published: 2013-07-24

Apresentation

Presentation

Lélis Balestrin Espartel

03-04
- PDF (Português (Brasil))

Articles

Visual merchandising: an exploratory study in apparel stores for low income Brazilians

Mariana Bassi Sutter, Flávia Plutarco, Juracy Parente

05-18
- PDF (Português (Brasil))
Theoretical reflections on reliability and validity in qualitative research: towards analytical reflexivity

Danielle Regina Ullrich, Josiane Silva de Oliveira, Kenny Basso, Monize Sâmara Visentini

19-30
- PDF (Português (Brasil))
The small municipalities of Brazil – an analysis based on management indices

Luis Roque Klering, Alexandra Jochims Kruel, Eduardo Stranz

31-44
- PDF (Português (Brasil))
Consumer reactions to service failures: a study in Brazil and USA

Celso Augusto de Matos, Ivan Lapuente Garrido, Lívia Castro D'Ávila, Cyntia Vilasboas Calixto

45-57
- PDF (Português (Brasil))
Digital impairments: preliminary literature findings

Carlo Gabriel Porto Bellini, Miguel Mauricio Isoni Filho, Daniella de Araújo Garcia, Rita de Cássia de Faria Pereira

58-70
- PDF (Português (Brasil))
Broadening the range of applications of eye-tracking in business research

Monika Koller, Thomas Salzberger, Gerhard Brenner, Peter Walla

71-77
- PDF (em inglês) (Português (Brasil))
Analyzing use of CAPES Portal of Journals in a IES (Higher Education Institution) from an institutional perspective

Gabriela Viale Pereira, Marie Anne Macadar, Grace Vieira Becker

78-90
- PDF (Português (Brasil))
The power of weak ties: the strategies of the connectors on the dynamics of network capitalism

Jandir Pauli, Carlos Costa

91-98
- PDF (Português (Brasil))