O papel da perigrafia na comunicação visual ambiental

Palavras-chave: Análise Visual, Comunicação Ambiental, América do Sul, ONG, Perigrafia

Resumo

Este artigo busca analisar os elementos visuais desenhados para orientar a interpretação do significado das fotografias publicadas nas redes sociais por grupos ambientalistas na América do Sul, identificando que possibilidades e significados podem proporcionar no processo de comunicação. Por isso, analisa e compara as imagens publicadas por três filiais sul-americanas da Wildlife Conservation Society no Instagram: Argentina, Chile e Colômbia, considerando o papel complementar desse tipo de elemento na fotografia e seu impacto em seu significado.

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Biografia do Autor

Sebastian Aravena Ortiz, University of Leicester (LE), Leicester, United Kingdom.

Maestría en Diseño Comunicacional por la Universidad de Buenos Aires (UBA), en Buenos Aires, Argentina. Investigador de doctorado en Medios y Comunicación en la Universidad de Leicester (LE), en Leicester, Reino Unido.

Pamela Gatica-Ramírez, Universidad de Chile (UChile), Santiago, Chile.

Doctora en Investigación en Diseño por la Universidad de Barcelona (UB), en Barcelona, España. Profesora de la Universidad de Chile (UCh), en Santiago, Chile.

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Publicado
2022-07-13
Como Citar
Aravena Ortiz, S., & Gatica-Ramírez, P. (2022). O papel da perigrafia na comunicação visual ambiental. Revista FAMECOS, 29(1), e43260. https://doi.org/10.15448/1980-3729.2022.1.43260
Seção
DOSSIÊ - MUDANÇAS TECNOLÓGICAS & CULTURAIS NA ERA DIGITAL