Social responsibility of firms in Brazil: reproduction of postures or new courses?
Abstract
The globalization and restructuring processes of the productive sector has shown a crescent number of problems related to its traditional and new ways. Corporation for social responsibility has been questioned and demanded new management challenges bringing the need of confronting measures of social problems, because we can not stand anymore w/ the paradox of living w/important technologies innovations versus degradation of human’s life At the present moment, our worldwide capitalist society is asking for a review of its life’s values related to reliable economic and social development statues for the future generations and the purpose of it is to intervene/ intercede/mediate on the social subject as a part of schedule of Brazilian entrepreneur scenario.Key-words: Social responsibility. Social Work.
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