COMERCIALIZAÇÃO DO BEM-ESTAR:A ESTÉTICA DA SEDUÇÃO PUBLICITÁRIA

Authors

  • Luciana Pletsch Galhardi PUCRS

Keywords:

Publicidade, bem-estar, estética

Abstract

O presente trabalho propõe-se em fazer uma reflexão sobre a estética da sedução publicitária na comercialização do bem-estar, através de produtos e serviços. Para isso, selecionamos quatro anúncios que refletem esta tendência do marketing, nos quais será aplicada a análise semiótica de George Péninou, para apontarmos algumas características deste tipo de comunicação.

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Issue

Vol. 15 No. 24 (2010)

Section

Articles

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