A IMAGEM E A PÓS-MODERNIDADE: ANÁLISE DO DESIGN SOCIAL FRANCÊS
Keywords:
Imagem, design social, pós-modernidade, FrançaAbstract
O presente artigo tem como objetivo fazer uma análise de imagens do design social francês a partir das premissas da pós-modernidade, bem como, conceituar e apresentar esta forma de comunicação visual. A análise foi realizada com base na teoria de Michel Maffesoli e através de entrevistas feitas com profissionais da área. Foram estudadas, então, as características do design social na França e a relação das mesmas com a pós-modernidade. Os resultados sugerem uma forte coincidência de elementos e conceitos entre ambas as partes, o que leva a entender o design social francês como um reflexo desta sociedade pós-moderna. Percebe-se que as características do design social na França são decorrentes de seu contexto e evolução histórica, o que mostra a influência da pós-modernidade nos elementos gráficos deste fenômeno de comunicação.
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