O dia em que a internet congelou: Apropriações de Avenida Brasil nas mídias sociais
Keywords:
Televisão, Mídias Sociais, Telenovela,Abstract
O trabalho apresentado tem o objetivo de verificar de que modo a telenovela Avenida Brasil tem sido apropriada por internautas/telespectadores nas mídias sociais. Assim, buscamos compreender o cenário de interação entre televisão e internet que se verifica, atualmente, no Brasil. A análise empírica deste artigo baseia-se na repercussão em torno do 100° capítulo da trama, destacando o largo uso do recurso de congelamento de imagens no Twitter. Fica claro que mais do que suplantar uma à outra, TV e internet se inter-relacionam quando o tema é telenovela, um dos que mais desperta a atenção dos brasileiros.Downloads
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