Vol. 23 No. 2 (2012)

Published: 2015-04-10

Apresentation

Presentation

Lelis Balestrin Espartel

103-104
- PDF (Português (Brasil))

Articles

Environmental scanning in support of prospector strategy: The case of a furniture retailer

Carlos Eduardo Carvalho, Carlos Ricardo Rossetto, Éverton Luís Pellizzaro de Lorenzi Cancellier, Alissane Lia Tasca da Silveira, Renata Granemann Bertoldi Platchek

105-117
- PDF (Português (Brasil))
Is Good Mood Good to Consume Less? An analysis of the relation between mood and consumer satiation

Vinicius Brei, Thiago Rafael Ferreira Marques, Natacha Tcholakian

118-128
- PDF (Português (Brasil))
Assessment of a knowledge management maturity model: Multiple Correspondence Analysis

Eduardo Kunzel Teixeira, Mirian Oliveira, Cristiane Drebes Pedron, Mario Romão

129-139
- PDF (Português (Brasil))
The merger of environmental management in organizational structure

Celso Machado Junior, Maria Tereza Saraiva de Souza, Iara Regina dos Santos Parisotto, José Carlos Barbieri

140-154
- PDF (Português (Brasil))
A study about trust, value and customer loyalty in a car dealership

Lasier Gorziza de Souza, Gabriel Sperandio Milan, Celso Augusto de Matos

155-168
- PDF (Português (Brasil))
Strategy deployment for performance evaluation: the Balanced Scorecard (BSC) approach in cattle beef production

Soraya Tanure, Vinícius do Nascimento Lampert, Diego Vinicius Souza de Souza, Cláudio José Müller

169-181
- PDF (Português (Brasil))
Implications and consequences of disability storage infrastructure of aple in Santa Catarina

Silvio Antonio Ferraz Cario, Fernando Seabra, José Antonio Nicolau, Flávio José Simioni, Cleiton Bittencourt

182-192
- PDF (Português (Brasil))
Application of semiotics in the investigation of perceived positioning: a study in the construction materials industry

Cassiana Maris Lima Cruz, Janine Fleith de Medeiros, Aline Mara Meurer

193-203
- PDF (Português (Brasil))