Telejornalismo no Brasil: a linguagem verbal e não verbal para atrair a Nova Classe Média
Abstract
O objetivo deste trabalho é analisar o telejornalismo brasileiro a partir da perspectiva do público a que se destina. Observando as mudanças na linguagem, na estética e na escolha dos assuntos transformados em notícias com o objetivo de implicar o destinatário, composto, na maioria, por integrantes da chamada Nova Classe Média, propomos discutir se a perspectiva que considera o perfil de telespectador a partir da classe social é suficiente para entender a sociedade na qual os telejornais se inserem. Com a base teórica de autores como Alsina, Charaudeau, Thompson, Vizeu, entre outros, refletiremos sobre os reflexos das modificações estruturais nos noticiários televisivos.
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