O Culto da Positividade através de Imagens Não-Comerciais: o projeto Live Now
Keywords:
imagem, positividade, design socialAbstract
Este trabalho tem como objetivo unir as premissas estudadas por João Freire Filho acerca do chamado “culto da positividade” à abordagem de alguns trabalhos de comunicação visual. Desta forma, procuramos relacionar parte do estudo de Freire Filho com o objeto de nossa Tese, as imagens não-comerciais, ou o que podemos chamar, simplesmente, design social. Para tanto, primeiramente abordamos algumas noções centrais trabalhadas pelo professor, que tratam da visão atual da sociedade a respeito de temas como felicidade e autoestima e sua relevância neste contexto, para, em um segundo momento, relacioná-las a um projeto de design social que condiz com a temática estudada por Freire Filho em outros veículos de comunicação.
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