Implicações das práticas de gestão no ciclo de vida organizacional: um estudo de caso
Abstract
O objetivo deste artigo é analisar a influência das práticas de gestão nos estágios de desenvolvimento (ciclos de vida) em uma organização de médio porte. A partir da análise do referencial teórico sobre o tema, foi desenvolvido um modelo, que contempla quatro estágios de desenvolvimento: estágio inicial, estágio de crescimento, estágio de maturidade e estágio de renovação. A abordagem metodológica utilizada foi qualitativa/descritiva e a estratégia foi um estudo de caso. O caso estudado foi uma empresa de origem familiar, administrada pela gestão da família, que está na quarta geração. Os resultados indicaram que a passagem de um estágio a outro foi caracterizado pela mudança do principal executivo da empresa. Nos dois últimos estágios, a implantação das novas práticas de gestão, baseadas em um modelo estruturado de gestão, possibilitou a sustentação para um novo ciclo, que se manteve mesmo com a mudança do principal executivo da empresa. Os resultados do estudo evidenciam que a mudança das práticas de gestão, dentro de um modelo de gestão estruturado, pode influenciar o ciclo de vida da organização, impedindo o seu declínio ou até mesmo a morte.
Palavras-chave – Ciclo de vida das empresas. Práticas organizacionais. Mudança organizacional.
Abstract
The objective of the paper is to analyze the influence of management practices in the organization’s life cycle stage of development. A four stage theoretical model was developed for each stage of development: (1) early stage, (2) growth, (3) mature and (4) renovation. A qualitative/descriptive methodological approach was used. The research strategy was the case study. The object of the study was a medium size family owned company that is in its fourth generation of family managers. The results demonstrate that the transitions from one stage to another were characterized by a change of the main executive. The implementation of new management practices based in a structured management model in the last stage enabled the entrance in a new stage of cycle, even when the main executive was changed. The results of the studies present some evidence that a change in the management practices may influence the organizational life cycle, avoiding the decline of the organization or even the end of this process.
Key words – Life cycle. Management practices. Change organizational.
Jel Classification – M1, Business administration; M10, General.
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