Universitiy students and credit loans

Abstract

This research aims to identify and understand the meanings of young university student´s habits related to consumtion and, mainly, to credit loans offered by financial institutions. Part of this research is the analysis of marketing strategies as well as the language used by the finantial istitutions in order to communicate with the young universitiy students. Through interviews, one seeks to understand how young students manage their financial lives, trying to identify what types of credits are used by them. Furthermore, one analyzes the role educational programs and funding play in the inclusion of young people in universities and their significance in the economic life of these young people.