Reconhecimento datificado em plataformas digitais: Lógicas e implicações

Bruno Campanella

doi:10.15448/1984-7289.2021.2.39909

Autores

Bruno Campanella Universidade Federal Fluminense (UFF), Niterói, RJ, Brasil. http://orcid.org/0000-0003-4040-3472

DOI:

https://doi.org/10.15448/1984-7289.2021.2.39909

Palavras-chave:

Reconhecimento datificado, Plataformas digitais, Subjetividade

Resumo

O presente artigo propõe que a datificação dos processos de reconhecimento modifica como os sujeitos se relacionam com o mundo e com suas próprias identidades. A sociologia da comunicação, com frequência, pensa as plataformas digitais como potenciais amplificadoras das vozes de grupos historicamente silenciados que lutam para serem reconhecidos nas suas diferentes dimensões pela sociedade. Partindo de uma perspectiva alternativa, com foco nos processos de datificação que atravessam estas plataformas, o artigo propõe uma reflexão sobre os modos e as lógicas que permeiam os processos de reconhecimento ocorrendo no Facebook, Twitter e outras plataformas similares. Em última análise, o trabalho sugere que os processos de vigilância, metrificação e processamento das sociabilidades online, dentro das lógicas econômicas vigentes, restringem possibilidades expressivas do sujeito que não se enquadrem em modelos individualizados de autopromoção.

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Biografia do Autor

Bruno Campanella, Universidade Federal Fluminense (UFF), Niterói, RJ, Brasil.

Doutor em Comunicação e Cultura pela Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brasil; pós-doutorado na London School of Economics and Political Science (LSE), Londres, Inglaterra; professor na Universidade Federal Fluminense (UFF), Niterói, RJ, Brasil.

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