Sua personalidade vai ao shopping? Relações entre personalidade e a compra por impulso

Autores

DOI:

https://doi.org/10.15448/1980-8623.2019.4.31905

Palavras-chave:

compra por impulso, influência interpessoal, traços de personalidade.

Resumo

Este estudo teve o objetivo de testar o poder preditivo dos cinco grandes fatores de personalidade, da influência interpessoal e de variáveis sociodemográficas sobre a compra por impulso. Participaram do estudo 1.296 brasileiros, média de idade de 35,8 anos (DP = 12,8), escolaridade mínima de Ensino Médio incompleto. Os resultados mostraram relações da compra por impulso com variáveis sociodemográficas, hábitos de consumo e personalidade. O modelo de regressão explicou 23% da variância da compra por impulso, sendo os maiores poderes preditivos o da influência interpessoal normativa e o do fator de personalidade neuroticismo, ambos preditores positivos; seguidos do hábito de fazer lista de compra e do fator conscienciosidade, como negativos. Os resultados confirmam o poder preditivo de fatores de personalidade, hábitos de consumo e variáveis sociodemográficas sobre o comportamento de compra por impulso.

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Biografia do Autor

Sibele Dias de Aquino, Pontifícia Universidade Católica do Rio de Janeiro, RJ

Mestra em Psicologia.

Jean Carlos Natividade, Pontifícia Universidade Católica do Rio de Janeiro, RJ

Doutor em Psicologia.

Samuel Lincoln Bezerra Lins, Universidade do Porto

Doutor em Psicologia.

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2019-12-31

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de Aquino, S. D., Natividade, J. C., & Lins, S. L. B. (2019). Sua personalidade vai ao shopping? Relações entre personalidade e a compra por impulso. Psico, 50(4), e31905. https://doi.org/10.15448/1980-8623.2019.4.31905

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