Bibliometric analysis of co-authorship in marketing in Brazil: evidence from papers in events promoted by ANPAD between 2000 and 2009
Keywords:
Co-authorship. Marketing. Bibliometric Analysis. Scientific article.Abstract
One of the main trends in recent years is the increase of scientific collaboration,
characterized by co-authorship. To the extent that increases the pressure on researchers to publish articles, the co-authorship imply in benefits that may represent a greater quantity and quality in the scientific publication. In order to analyze the co-authorship that occurs in Marketing in Brazil, we analyzed the articles published in events sponsored by ANPAD between 2000 and 2009, totaling 13 events (10 ENANPADs and 3 EMAs) and 1,043 articles. The results indicate the predominance of internal co-authorship (with researchers from the same institution), collaboration between teachers and students and non-adoption of alphabetical order of authors. The co-authorship networks analyzed showed an increase in the number of participating institutions over the years, as well as a decline in degree of centralization of the networks.
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