Plataformas algorítmicas: interpelação, perfilamento e performatividade

Julio Cesar Lemes de Castro

Resumo


Este trabalho de articulação teórica, ancorado em pesquisa bibliográfica, considera como plataformas algorítmicas as redes de acesso controlado nas quais o usuário é governado via algoritmos e sua identidade é redefinida continuamente com base em dados fornecidos por ele ou extraídos de sua atividade. Para entender as circunstâncias em torno da interação do usuário com essas plataformas, o artigo propõe e desenvolve categorias que adaptam e reformulam elementos conceituais de diversas origens. A interpelação refere-se à abordagem do usuário pelo algoritmo, que é recalibrada a cada iteração e cuja agência pode distribuir-se em instâncias de alteridade representadas pelo algoritmo ou por outros atores. Tal abordagem opera por meio da definição ad hoc de perfis a partir da combinação de traços do usuário, o perfilamento. Este, por sua vez, consolida-se em virtude de sua assunção pelo usuário, que corresponde à performatividade.


Palavras-chave


Plataformas algorítmicas. Interpelação. Performatividade.

Texto completo:

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DOI: http://dx.doi.org/10.15448/1980-3729.2019.3.33723

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ISSN-L: 1415-0549 | e-ISSN: 1980-3729


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